Free playbook
The Competitor Campaign Playbook
How to bid on your competitors' brand names in Google Ads and win their highest-intent buyers, the hardest campaign to make profitable, built right in four steps. The full method, the reusable negatives, and the bid-and-budget math.
The four steps
Get the real set of competitors your buyers actually compare you against, from inside and outside your account.
Turn each competitor into the right, measurable set of keywords, without lighting money on fire.
One clean structure, the right bidding, honest-but-cunning creative, and the plumbing that protects your quality score.
Judge it on the right signals over the right window, and know when to switch bidding.
Get The Competitor Campaign Playbook
The full playbook is the part that does the work: all four steps in detail, the make-or-break comparison page, the reusable competitor negatives, and the bid-and-budget math. Tell us where to send it and it opens right here.
Rather have someone run it?
Competitor campaigns are the hardest to get right and the biggest hitters when you do. You can follow this yourself, or let me build and run it. I manage around $1.6M a month in ad spend for tech startups, and this is my bread and butter.
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